Lis is a brand storytelling consultant for Scandinavian brands connecting to global culture.
EXPERIENCE
2026 –
Brand storytelling consultant. Independent practice, Norway.
2022 – 2026
Brand Marketing and eCommerce Manager, Ulvang at Brav, Oslo. Member of the management team; led the relaunch of the brand.
2012 – 2024
Founder, NICO. Built an intimates and leisurewear label from a spare room into an internationally stocked brand, grown through a loyal customer base and a close, engaged community. Sold in 2024.
2014 – 2021
Commercial advertising photographer, represented by Compadre Picture Co, Brisbane. Worked with agencies and directly with clients on high-end campaigns for some of Australia's biggest brands.
EDUCATION
2004 – 2006
Bachelor of Photography, majoring in Creative Advertising and Art History. Griffith University.
01 / THE BEGINNING
The difference between storytelling that conveys facts and storytelling that makes you feel something and connects to culture.
This was the premise of my studies - a Bachelor’s degree in Photography majoring in Creative Advertising and Art History - and has remained at the foundation of my brand thinking ever since.
I cut my teeth as an advertising photographer in Australia, shooting high-end campaigns for Great Southern Bank, RACQ and Subway. I learned to run a shoot day and stay useful under real pressure.
02 / BUILDING A BRAND
Eventually, craving a more holistic brand experience, I created NICO in 2012 - an intimates and leisurewear label started in my spare room and built into an established Australian brand stocked by Nordstrom, Lisa Says Gah and The Iconic, amongst others, and named Vogue Australia’s Best Sustainable Underwear Brand. I sold the business in 2024, taking with me a wealth of lessons that built on my earlier experience as a photographer.
03 / NORWAY
With a Norwegian husband, I have spent over twenty years visiting Norway and five years actually living here. I’ve gained the cultural fluency that comes from being part of a Norwegian family while remaining an outsider. In practice, it means I can see which parts of a Norwegian story will travel, and which only make sense at home.
Soon after moving to Norway, I joined Brav to manage the relaunch of Ulvang. I was tasked with transforming thirty years of Norwegian brand heritage into a modern offering that appealed to both a local and international audience. I set the strategy, aligned stakeholders and managed an intensive sprint to develop and produce brand content and a new ecommerce site.
“She possesses the unique ability to think strategically at a high level while maintaining the operational capability to execute those ideas effectively.”
Filip Ekvall, CEO, Brav
04 / NOW
Each of those roles taught me a different part of the process. Together, they mean I can take a brand from the first round of research to the content that goes out each week, without the story thinning out along the way.
