Person in a red beanie wrapping a recycled wool blanket around their shoulders beside a lake at sunset, for Seljak Brand
Two hikers with backpacks and Seljak recycled wool blankets walking beside a lake at sunset. All photography by Lis

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Seljak Brand

Seljak Brand

Seljak Brand

Person in a red beanie wrapping a recycled wool blanket around their shoulders beside a lake at sunset, for Seljak Brand

Purpose-driven

Seljak Brand blankets are made from factory floor wool offcuts - a considered process of turning industrial waste into a highly desirable and premium product that appeals to modern consumers. The honest and organic approach to both the business and the product was the inspiration for the visual aesthetic. I collaborated with the brand on developing and photographing this content both in studio and on location. 

Young man in a red cap holding a rolled Seljak recycled wool blanket, seated on a stool in a studio

Folded grey Seljak recycled wool blanket draped over a stool, product image

Woman in a white top and black trousers with a grey Seljak recycled wool blanket over her shoulder
Person carrying a rolled Seljak recycled wool blanket along a bush track through eucalyptus forest

Two young men in a studio carrying Seljak recycled wool blankets, one in a red beanie

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